Complete Guide to Starting a Social Media Marketing Business For Beginners

Are you looking to grow your social media marketing business without enough money? When you are planning to start a social media starting business, it is important to stop wasting money on unnecessary domain names. 

In this guide, we will share with you the best ways to grow a social media marketing business without spending a fortune. We have seen a lot of successful people start their marketing agencies with a small budget.

Practical Tips on Growing Social Media Marketing Business

1. Choose the Right Platform for Your Website

Most start-up companies choose the wrong platform to create their website. This makes them lose their small budget. A wrong platform can make your website slow, limit the chances of getting traffic, regular server issues, and risk the personal details of your company and subscribers.

WordPress is one of the popular and safest website builders for bloggers, affiliate marketers, as well as entrepreneurs. 

This platform allows you to customize the code and use various themes and plugins according to the company’s requirements. Moreover, unlike other platforms, you can make eCommerce websites, while also being able to share blogs with the target audience.

As you grow your social media marketing business, you will need to use different premium plugins and themes to make the most out of the platform. However, you must hire a professional web designer to customize the theme so that it reflects your brand personality. More than 34% of people choose WordPress over other platforms.

You must remember that WordPress.org and WordPress.com are two different platforms. Here we are talking about WordPress.org. Before you can create a self-hosted website, you will need a domain name and hosting.

2. Buy Domain Name and Hosting

You will need to buy a domain name that defines social media marketing as the main purpose of the website. For instance, a company that provides fashion-related products or tips can choose a domain like Fahioninja.com or FashionPro.me. 

Moreover, you should choose between .com since you don't want a new competitor in future and also it clearly reflects the company's purpose.

You have to do some research on the domain types. To keep things simple .com is mostly used by companies. You can use the .net domain for networking websites. 

If you are running a non-profit organization, then .org will be appropriate to inform people about the company just by the domain. We recommend GoDaddy as the best domain provider.

Then, you will need to buy web hosting which will be used to add domains, launch websites, and create professional email addresses. A good hosting company will ensure that your website runs at a fast speed and there are no server issues like cheap host providers.

Before choosing a hosting provider, check their reviews, different plans, and the number of email addresses you can add to your cPanel.

You should always buy hosting from the most popular hosting providers, like Bluehost, SiteGround, HostGator, A2Hosting, etc. For start-up companies who don’t have a good budget, Bluehost will be the best option as it provides the resources you will need to run a website.

3. Choose a Functional Website with Simple Design

Most people don’t consider creating an account and buying marketing service from a website that doesn’t look professional. However, spending money on a professional web designer is not a necessity when you are just starting out. Choose a ready-made WordPress theme that reflects the business professionally.

As you grow the business, take the help of a professional website designer or choose a premium WordPress theme. Moreover, WordPress allows you to use page builders. Thus, the site can be customized by just dragging and dropping different sections on the page.

You can add testimonials, sign-up pages, contact forms, and clickable buttons for landing pages. Thus, WordPress helps you create a professional without knowing much about coding and web designing.

4. Make it Easier for Users to Contact You

Since you want the target audience to contact you from the website, add an easy way for them to reach out to your company.

Most people find contact forms the easiest way to discuss their requirements for products and services. 

Adding the contact number and physical location of the business also helps various people to directly make an order.

There are various plugins that can help you create contact forms that can be customized. These contact forms also help advertisers who can be contacted by business owners and guest bloggers.

5. Start Building an Email List

Most people make the mistake of skipping the email marketing process since they don’t realize its importance. 

Since your target audience might not visit the website often, you should get their email address to keep them updated with the latest changes in your products and services.

You can sign up on GetResponse if you don’t want the emails to get stored in the spam folder. You can use the free trial to understand how it works.

6. Get More Organic Traffic from Search Engines

Websites receive maximum traffic from search engines like Google compared to social media platforms and paid advertisements. You have to learn basic SEO to understand the best tricks to make a website rank in search engine results. 

Search engine optimization is a set of strategies that increase the chance of a website ranking on Google and Bing.

SEO is not difficult and most social media bloggers and content writers can make the proper changes to make the web pages search engine friendly. However, web design also plays an important role in SEO, and thus, getting a good website design without the use of unnecessary plugins is important.

You can check our SEO guide to learn more. Our guide includes everything a person needs to know about Search Engine Optimization. You can also check our Digital Marketing tips to improve traffic to your social media marketing website.