Ranking a website in all the search engines is an essential target for any business. It represents that your brand has gained authority in your industry and provides your website a lot of organic traffic. In this guide you will find out Top 15 Awesome SEO Tips and Tricks To Increase Organic Website Traffic.
Here are 15 Awesome SEO tips and tricks to attract the right customers to your business.
1. Look for Relevant Keywords
Keyword research is extremely important because it helps you rank your website as well as makes you aware of what keywords your competitors are using. Fortunately, you don’t have to be an expert to find out which keywords will give you the best results. There are various keyword research tools available to do your job quickly.
As a beginner, you can use free SEO tools. You will definitely get some limitations in the free version. If you want to get the best keywords, you must use paid SEO tools. These tools can guide you through each step of the keyword research process.
SEMrush is the best tool for researching keywords. You will come across essential stats when you search for keywords.
You will see which keyword is getting the maximum number of monthly searches and CPC for each keyword. These tools can also be used to find related keywords and phrases. These keywords can provide content ideas for your website.
You should divide your keyword research process into three simple steps.
1. Find out what queries your buyers may have when they search online. This will help you get the right keywords.
2. Create a list of keywords that are being searched most often and which keywords have better chances of ranking the website.
3. Create topics using those keywords in your blog articles, YouTube videos, webinars, and any other platform which can attract your target audience.
Every post must contain relevant keywords to rank your website. For instance, there is a company providing travel-related services, they will attract their target audience when they add travel-related information on their site.
2. Spy on Your Competitors
You must invest your money in competitive analysis tools which help you compare your domain with your competitor’s domain.
You can also research which keywords are used by your competitors. This will help you stay ahead of your competition.
3. Follow an On-Page SEO Checklist
The keywords which you searched, using the free or paid tools, need to be added in the page title, Meta description, header tags, and URL. It informs the search engines that this post is using the keywords which are being searched by your target audience. Thus, your content is relevant to these particular keywords.
BrightEdge is an important tool that can guide you where you should use the keywords. It also provides keyword suggestions. However, the most important part you must focus on is providing high-quality content to your readers.
4. Deliver Awesome Content
Some best practices you must remember when creating content:
• Don’t add just information that is being shared by your competitors also. You must provide your own unique perspective on your content.
• You should write for the readers and not the search engines.
• Create visually engaging content through the use of images.
• Improve the credibility of your website by including sources of your content.
• Include a bio of yourself at the end of the blog post.
When the audience finds amazing content in the form of articles and videos, they do notice. It will improve your external link-building strategy.
5. Build External Backlinks
External links play a crucial role in determining whether your page will rank above your competitors or not. Link building helps Google recognize your site as an authoritative website. Thus, it provides your website a higher rank.
Obviously, when other websites link the pages, a search engine sees the relevance and importance of your site.
You can use tools like Ahrefs to find out which websites are linking to your website and are the sites authoritative.
You should not only focus on getting links from another website but also first find out that those websites are authoritative or have a spam history. The reason to check spam history is if you link to those websites which have high spam scores, your website will also get a spam score, which will ruin your chances of getting a rank on Google.
You should always get links from high-authority websites with the least number of spam. Search engines see websites with a maximum number of quality links as credible sources. You can take the example of Facebook and YouTube, which get a maximum number of links from other websites. Thus, they have high authority.
You cannot just wait for other people to recognize your website. You have to reach out to people on social media platforms as well.
6. Reach out To People on Social Media
Readers can share your posts on their profiles and pages if you include a sharing button below your posts.
Include the images in your post which have maximum chances of getting shared on social media. On platforms like Twitter and Facebook, posts that include images have more chances of getting clicked and shared than posts that don’t.
Great images with the post can increase your number of followers on social media as well as on your blog. Then, you can get external links from other websites from these followers.
You don’t have to be a graphic designer to create sharable images. The best tool you can use for creating banners, infographics, and images for social media is Canvas.
7. Connect With Influencers on Social Media
Your budget will decide the quality and quantity of influencers you can reach out to. You can also provide free services or products to the influencers in exchange for a sponsored post or review.
8. Add Internal Backlinks
If you want your readers to stay on your website for a longer period of time, you must include internal links on your website. You need to find out the related posts on your website to add these links. Your readers will be able to go through more relevant topics on your website.
The best thing you can do to increase your internal links is by using the topic cluster method.
The topic cluster the model includes three main elements:
• Pillar content or pages — A usual content is covered in a comprehensive manner.
• Cluster content — Under the usual content, of the pillar content, comes to the subtopics.
• Hyperlinks — With the help of hyperlinks, your readers can go through the pages containing related content.
9. Measure SEO Performance
Google Analytics is the most popular and useful platform for a comprehensive study of SEO Analytics, which can easily be used by beginners as well.
Using this tool, you find out the behavior pattern of your readers as well as find out where they are coming from (social media platform or search engine). You will also get to know which pages are most popular among your readers and the quantity of traffic you are getting on those posts.
By doing this research, you can focus on posts that are driving maximum traffic. This analysis can help you earn more organic traffic and get a higher ranking on search engines.
10. Get The Most Benefit Out of Your Content
You can create a new purpose for all the existing content in a few easy steps. For instance, you can change a list-type article into an infographic with the help of Canvas. You can share these infographics with other bloggers in exchange for a link back to your website. It will expand your reach and also provide valuable links to your website.
You can also update your existing articles with the latest information and more tips and tricks where ever applicable. Search engines, like Google, recognize the latest updated pages and give them a higher ranking on search results.
You need to make sure while doing historical optimization that your posts are comprehensive and accurate. The visitors will notice that you maintain high-quality posts on your website.
11. Continue To Learn About Latest Features Related To SEO
One of the most important tips for digital marketers is to stay updated with the latest information about SEO.
To get the best results, you need to know the recent trends and changes of the features of tools related to SEO. The more articles you read about SEO, the more equipped you are to make your website rank on search engines.
You must join the social media groups made for SEO-related information. Join some of the online courses which teach everything related to SEO. The main thing is to learn as much as you can about SEO from all the experts providing information online.
12. Consolidate Posts
You might find a lot of similar articles on your website. There might be posts that are not getting any traffic. You should add the content of similar posts in a single post by determining which post is getting more traffic. Then, redirect your readers to the single post with maximum traffic.
You will finally have a detailed post that covers the entire topic in a comprehensive manner. This will improve your ranking because this post will contain lots of related keywords. Additionally, search engines, like Google, give more importance to posts that are well structured and contain more than 3000 words.
13. Choose an SEO Friendly Hosting Company
Check and compare the loading time, user experience, and the location of the server. You can also check the reviews of the users to find out what problems they are facing.
The server location must be suitable for your website. Thus, choose the server location properly and wisely.
14. Invest in SEO Tools
Users give a lot of importance to the search results. There are several factors that decide which page is most relevant to the search term.
When the SEO score of your website is better than the competitors, search engines like Google and Yahoo provide the website a higher rank.
The high rank on Google confirms that the website will get the most visibility and clicks. Additionally, your potential customers will find the website trustworthy when it ranks since a misleading website is unlikely to get a high ranking on search engines.
Users trust the search engine results which provide a ranking based on different parameters. Thus, when they find a website rank higher than others, they are likely to buy the product or service offered.
15. Add a Call to Action in Your Meta Description
As a matter of fact, search engines don’t give much importance to Meta description; however, they do give importance to click-through rate. When you add a call to action in your Meta description, people are more likely to check out the post.
Examples of Call To Action:
- Find Out
- Learn More
- Read More
- Order Now
- Get a Free Trial
- Book a Demo
You can additionally include some offers or free trials in the Meta description so that the users can click through to check what is in store for them.
Most businesses don’t have time and knowledge to add Meta descriptions on the different pages of the website. You should hire a professional SEO company. Find out whether the SEO Company has the best tools to increase the reputation and authority of your website.
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